/ One day, suddenly lifting my head, I gaze upon the sky
while inhaling the aroma of the soil, yearning to tread upon the earth once more.
/ A space and moment where you can be fullly yourself
staying away from sensitiveness amidst the urban sprawl and the dynamics of relationships, without any burdens.
/ An uncommon haven within the urban retreat, uniquely mine and intimately personal.
with sky and yard instead of hard concrete and elevator.
Jongro where past and present co-exist,
a Hanok
/ along with the backdrop of skyscrapers and apartments.
Over the wooden door, familiar and old-fashioned
Finally discovering myself with freedom for extraordinary moment.
THE CHAE, a compound of 'the' and a Korean word taken from 'sarang-chae', has our message of announcing our Handok to people all over the world by harmonizing the beauty of traditional Hanok with the convenience of modern residential culture.
THE CHAE ❘ CEO: Soojung Kim ❘ Buisness No. : 874-88-02241 Mail-order-sales Registration No. : 2020-SeoulJongro-1486